报告题目：数据驱动的实证研究经历分享

Sharing Experiences in Empirical Research

报告人：Ping Xiao（教授）

报告时间：2023年6月19日（周一）下午15:00---16:30

报告地点：经济与管理学院C818

主办单位：经济与管理学院、科技处、研究生部

Ping Xiao简介：

Dr. Ping Xiao is an Associate Professor of Marketing and Assistant Dean (Teaching & Learning) at Melbourne Business School, University of Melbourne. She is also a Fellow at the Center for Business Analytics at Melbourne Business School. She holds a Ph.D. from Washington University in St. Louis and a bachelor's degree from the University of Science and Technology of China.

As a passionate empirical researcher, her main areas of interest include strategic interactions in business expansion, information nudges in the digital environment, pricing, big data analytics, policy evaluation, empirical industrial organization, and the impact of corporate social responsibility on firm performance.

She has published her work in premier journals such as Marketing Science, Management Science, Journal of Marketing Research, Journal of Econometrics, Journal of Management Information Systems, International Journal of Research in Marketing, and Journal of Retailing, among others. Her research has been recognized through various accolades, including being a Finalist for the prestigious John D.C. Little Best Paper Award in 2015. In 2022, she was honored with the MBS Dean's Academic Excellence Award. Furthermore, she has previously received the Top 20 Teaching Award from the University of Technology Sydney and the Research Excellence Award from Deakin University.